Course Overview :
BBA degree allows the candidates to enter in the field of management. This degree teaches the students with various aspects that are necessary for effective business management and essential for entrepreneurs and business managers. Bachelor in Business Administration also gives you a platform for pursuing courses like MBA.
To do well in this field, students must possess leadership qualities, decisional making skills, good oral and written communication skills.
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Eligibility criteria :
The minimum eligibility criteria for this course are:
- Candidate must have passed class 12th or senior secondary examination with at least 50% marks.
- Be aged between 17 to 25 years.
BBA Specializations :
| Finance | This specialization teaches about Financial Engineering and Corporate Finance. | Financial Manager, Internal Auditor, Tax Assistant, Loan Officer |
| Banking & Insurance | It primarily focuses on Risk Management, Treasury operations and Banking. | Credit and Risk Manager, Insurance Manager, Lecturer/Teacher |
| Marketing | Being one of the most sought after programs in India, it imparts knowledge of marketing theories. | Marketing Executive, Sales Manager, Market Analysts |
Job Opportunities:
Major job profiles associated with the degree, along with the average BBA salary are as follows:
| Marketing Executive | Marketing Executives are required to carry out the marketing campaign and other activities following the market plan to promote regional and/or international business. | 6 LPA |
| Financial Analyst | A Financial Analyst is required to make business recommendations for an organization based on analyses they carry out on many factors like market trends, the financial status of a company (or companies) and the predicted outcomes of a certain type of deal. | 5 LPA |
| Executive Assistant | An Executive Assistant is like an administrative assistant. They perform different clerical and office tasks like accepting and making phone calls, setting business meeting agendas, sending memos, accepting visitors, reviewing incoming reports, etc. | 3.5 LPA |
| HR Generalist | An HR Generalist is responsible for the day-to-day management of HR Operations. They are a part of tasks involving administering company policies, procedures, and programs of the organization. | 3 LPA |
| Business Development Executive | A Business Development Executive is responsible for helping businesses grow. They are high-level sales professionals. | 4 LPA |
| Senior Business Analyst | A Senior Business Analyst is responsible to provide strategic business analysis services to various business partners of the company or organization. They work closely with the business units to gain an in-depth understanding of the customer’s business strategy, processes, services, roadmap. | 6 LPA |
BBA Syllabus
Semester I
BB-101 Managerial skills
BB-102 Fundamentals of Management
BB-103 Economics-1
BB-104 Basic Accounting
BB-105 Hindi
BB-106 Information Technology
SEMESTER II
BB201 Business communication
BB202 Human Resource Management
BB203 Economics-II
BB204 Financial Management
BB205 English
BB206 Management Information System
Semester III
BB 301 Marketing Management
BB 302 Organizational Behavior
BB 303 Business Environment
BB 304 Business costing
BB 305 Operations Management
BB 306 Business statistics
Semester IV
BB-401 Entrepreneurship
BB-402 Supply chain management
BB-403 International business
BB-404 Indian legal system for business
BB-405 Management accounting
BB-406 Operations Research Entrepreneurship
Semester v
BB-501 Customer Relationship Management
BB-502 Research methodology
BB-503 Indian Financial System
BB-504 Project Management
BB505Advertising and Brand Management M
BB-505 Banking and Insurance F
BB-505 Human Resource Development H
BB506 Sales and Distribution Management M
BB506 Working Capital Management F
BB506 Sales and Distribution Management M
BB506 Industrial Relationship H
Semester VI
BB601 Total Quality Management
BB602 Retail Management
BB603 Strategic Management
BB604 Indian Ethos in Management
BB605M Marketing of Services
BB606M Consumer Behaviour
BB605F Merchant Banking and Financial Services
BB606F International Finance
BB605H Performance Management
BB606H Leadership Skills and Change Management